A Study on Investors Perception Towards Lic (With Special Reference To Lic, Machilipatnam)
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
Human life is a most important asset and life insurance is the most important type of insurance which provides financial protection to a person and his family at the time of uncertain risks or damage. Life insurance provides both safety and protection to individuals and also encourages savings among people. Lic of India plays a vital role in the welfare of human well-being by providing insurance to millions of people against life risks such as uncertain death or accident. The present exploratory and descriptive based study was selected with an objective to identify the perception of investors towards Life Insurance Corporation of India while their investment decision-making. Various insurance related factors have been discussed in the paper. The data for the study has been collected from both primary and secondary sources. The study area is limited only to Machilipatnam and sample size is 76 policyholders of LIC. Researcher has taken based on demographic and insurance based preference factors and tested them with the help of percentages method. The analyzed data has been presented in the form of different graphs and pie-charts.
Authors and Affiliations
Dr. R. padmaja, Shifaly .
Keywords
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- EP ID EP409886
- DOI 10.9790/487X-2003014853.
- Views 53
- Downloads 0
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