A Study on Investors Perception Towards Lic (With Special Reference To Lic, Machilipatnam)
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
Human life is a most important asset and life insurance is the most important type of insurance which provides financial protection to a person and his family at the time of uncertain risks or damage. Life insurance provides both safety and protection to individuals and also encourages savings among people. Lic of India plays a vital role in the welfare of human well-being by providing insurance to millions of people against life risks such as uncertain death or accident. The present exploratory and descriptive based study was selected with an objective to identify the perception of investors towards Life Insurance Corporation of India while their investment decision-making. Various insurance related factors have been discussed in the paper. The data for the study has been collected from both primary and secondary sources. The study area is limited only to Machilipatnam and sample size is 76 policyholders of LIC. Researcher has taken based on demographic and insurance based preference factors and tested them with the help of percentages method. The analyzed data has been presented in the form of different graphs and pie-charts.
Authors and Affiliations
Dr. R. padmaja, Shifaly .
Keywords
Related Articles
- EP ID EP409886
- DOI 10.9790/487X-2003014853.
- Views 99
- Downloads 0
The influence of Knowledge Application on Sustainability of Sugar Companies in Kenya
The Kenyan sugar companies, as many other companies globally, since 1959 have utilized Knowledge Management Practices (KMPs‟) to dynamically change knowledge so as to improve their growth and sustainability; however, the...
The Determinants of Home Industry’s Business Performance Which is Produces Traditional Cake in Sading Village, Bali, Indonesia
Entrepreneurship is one of the pillars of the Indonesian economy that is able to face the economic crisis. Likewise, Bali Island, in which many residents to become entrepreneurs. Bali is called the island of God because...
Customer Use of Banking Technologies
Electronic Banking incorporates a multitude of platforms such as internet banking, automated teller services and mobile phone banking to deliver banking products to the customer. The proposed study attempts to throw ligh...
Sualkuchi Village of Assam: The Country of Golden Thread
Silk industry is an agro-based industry. In the production of Silk, India stands 2nd highest position and the sole monopoly power in the production of Muga silk among the all over the world. The North-Eastern region of I...
Online Impulse Buying Behaviour – A Suggested Approach
The internet revolution has brought about a paradigm shift in the way things are done. The Internet and worldwide web (www) have dramatically changed the way consumers seek and use information.The number of people using...