Adoption and Usage of Sustainable Green Banking Practices: An Empirical Study on Internet Banking in Assam
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 8
Abstract
The most serious problem the human beings facing during the present days is manmade environmental degradation. Hence, there have been continuous endeavors across the globe to measure and mitigate this problem caused by human activities. Banks as responsible corporate citizens are also taking remarkable steps all over the world by adopting a wide variety of green banking practices so that they can make little contribution towards the environment. This paper is an outcome of the Minor Research Project funded by ICSSR and it discusses about customers’ perspectives on the adoption and usage of various green banking practices especially Internet banking introduced by the banks in the state of Assam. It is observed that green banking practices have positive impact on the environment because adoption of these practices by the customers may results saving of energy, fuel, paper, water, time as well as money.
Authors and Affiliations
Dr. Gobinda Deka
Keywords
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