ALTERNATIF PERLINDUNGAN HUKUM ATAS HAK MEREK KOLEKTIF GENTENG JATIWANGI GUNA MENGURANGI PERSAINGAN USAHA DI KABUPATEN MAJALENGKA
Journal Title: UNIFIKASI : Jurnal Ilmu Hukum - Year 2016, Vol 3, Issue 2
Abstract
In the era of global trade and the free market, the brand holds a very important role that requires more adequate regulatory system. The era of global trade can only be sustained if there is a healthy business competition climate. One piece of Intellectual Property Rights should be regulated and protected that brand. The need for legal protection of mereksemakin expanded rapidly after the high incidence of people doing imitation-imitation. One brand that needs to be protected is the brand Tile Jatiwangi Majalengka. Brand protection is already regulated in Law Number 15 of 2001 on Marks, but in fact many brands of tiles Jatiwangi not registered with the Directorate General of Intellectual Property that is not protected by law. The problem in this research is How Alternative Legal Protection of Collective Brands Top Right tile Jatiwangi To Reduce Competition in Majalengka and How the role of Local Government Majalengka against collective trademark rights in defending the existence Jatiwangi tiles. This research method using empirical juridical approach and specification of descriptive analytical research that explains the Top Alternative Legal Protection of Trademark Rights Collective tile Jatiwangi To Reduce Competition and Local Government explained Majalengka attitude towards collective trademark rights in defending the existence Jatiwangi tiles. From this research result that Alternative Legal Protection of Collective Brands Top Right tile Jatiwangi To Reduce Competition which is majority-owned unit of Small and Medium Enterprises (SMEs). By using the collective brand and marketing together can reduce unfair competition between the owners of the tile industry Jatiwangi. Jatiwangi tile industry has a huge contribution to the economy of surrounding communities for labor-intensive and has a substantial investment and become a mainstay industry of Majalengka. Therefore, local governments must participate in order Majalengka tile Jatiwangi existence has always existed, the Local Government Majalengka themselves so that the tile industry Jatiwangi legal protection as stipulated in Law No. 15 of 2001 on Marks. Local Government Majalengka in this case the Department of Trade and Industry supports the use of collective marks for the legal protections of brands Jatiwangi tile. Majalengka Local Government will raise the dissemination of the importance of legal protection of the mark so that the owners of the tile industry Jatiwangi understand the importance of the legal protection of the brand. Keywords: Alternative Legal Protection, Collective Brands, Tile Jatiwangi
Authors and Affiliations
Anthon Fathanudien
Keywords
Related Articles
- EP ID EP256983
- DOI 10.25134/unifikasi.v3i2.403
- Views 91
- Downloads 0
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