AMERICAN STEREOTYPES OF WOMEN FROM PERSPECTIVE OF LOTMAN’S SEMIOTICS OF CULTURE
Journal Title: Мова - Year 2017, Vol 0, Issue 27
Abstract
The purpose of the article is to specify semiotic character of cultural stereotype of women from perspective of Yuri M. Lotman’s semiotics of culture and to depict symbolic features of female stereotypes. The object of the study is verbal means of stereotypes’ realization in American literary discourse of the 1920s. The subject of the article is cultural specifi city of female stereotypes at the turn of the 20th century. The methodology of the study is based on historical approach to discourse analysis. Qualitative content analysis is applied to reveal distinguishing features of women’s types. The results of the study comprises (1) ascertainment of semantic nature of cultural stereotypes; (2) identifi cation of stereotyped images according to Lotman’s classifi cation of female types; (3) description of moral and physical qualities attributed by society to the certain kind of women; (4) detection of historic and cultural peculiarities of women stereotyping in American culture at the beginning of the 20th century. The practical value of the research is to use the established information in the research of cultural constructs and in the courses of culturology, semiotics and pragmatics for students.
Authors and Affiliations
S. A. Lyubymova
Keywords
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