An evaluation of digital marketing applications in airline sector
Journal Title: Journal of Human Sciences - Year 2019, Vol 16, Issue 2
Abstract
In the age of digital transformation , enterprises use digital marketing practices effectively in order to increase customer loyalty considering customer relationship management, to create difference and to provide competitive advantage. The airway sector, where the acceleration is fast and the competition is high, aims to present fast and secure user experience and make the customer live a different traveler experience by using all technology and marketing related platforms. Research problem is that it is a necessity for airline brands to digitalize by utilizing the richness of technology and to offer digital applications to consumers at the local / global platform. The aim of this study is to investigate the digital marketing strategies of a number of national and international airway companies such as e-mail marketing, web marketing, social media marketing and mobile applications and to analyze the positioning of digital marketing applications. Because digital marketing is the leading actor of marketing and it is presented as the real throne of virtual world in the airway sector. For this reason, best practices from Turkey and abroad were analyzed in the context of the effect of digital marketing on the customer relations management by using descriptive method and screening method. The findings of the research shows that, by the changes in the customer expectations and demands, the airway companies try to use the digital marketing tools effectively. However, the usage of right strategy for digital management is important to make difference and compete in the airway sector.
Authors and Affiliations
Nuran Karaağaoğlu, Meltem Çiçek
Keywords
Related Articles
- EP ID EP655708
- DOI -
- Views 79
- Downloads 0
Evaluation of dietary magnesium intake and Its association with depression, anxiety and eating behaviors?
Research problem/Aim: Magnesium is an essential mineral for the organism. Magnesium which is necessary for the ability of more than three hundred enzymes to function found to be associated with many diseases. The aim of...
Spiritual care-related opinions and practices of nursing students<p>Hemşirelik öğrencilerinin manevi bakıma ilişkin görüş ve uygulamaları
This present study was aimed at investigating the spiritual care-related views and practices of students.This descriptive study was conducted between March 2016 and June 2016 at a faculty of health sciences and a nursing...
Examining teachers’ opinions regarding the organizational forgiveness in reference to several variables<p>Öğretmenlerin örgütsel affediciliğe ilişkin görüşlerinin çeşitli değişkenlere göre incelenmesi
The aim of this study is to reveal the teacher views on forgiveness behavior in their interpersonal relationships with other teachers at school and analyze their views in reference to several variables (gender, subject f...
Impact of hedonic and utilitarian motivations on behavior of purchasing over internet: A study on women<p>Hedonik ve faydacı tüketim eğilimlerinin internet üzerinden satın alma niyetine etkisi: Kadınlar üzerine bir araştırma
On the basis of creating a successful customer relations on the internet media lies the ability to understanding the consumer intensions and behaviors. The purpose of this study is to demonstrate the extent to which th...
The tendency of preschool education teaching programs student’s to lifelong learning<p>Okul öncesi öğretmenliği bölümüne devam eden öğrencilerin yaşam boyu öğrenme eğilimleri
The aim of this study is to establish preschool education teaching programs student’s tendency on lifelong learning and to decide if this tendecy is changing with the age, income level and grade attributes. The study gro...