APROVEITAMENTO DA CULTURA POPULAR COMO REFERÊNCIA DE PLANEJAMENTO EM MODA, CONSUMO E COMUNICAÇÃO
Journal Title: Revista Competência - Year 2010, Vol 3, Issue 2
Abstract
This research by the end of the Specialization Course in Fashion, Consumption and Communication, aims at demonstrating possibilities of textile creations, for the preservation of heritage material from the popular culture of Rio Grande do Sul. With a reference in objects shown at SOMOS exhibit – Brazilian Popular Creation - Santander Cultural - Porto Alegre - August 2006 - February 2007, spontaneous knowledge and practices were investigated. The “horse of wood”, toys dating from the nineteenth and early twentieth century, made by Teutonic- Italian immigrants settled in Rio Grande do Sul, aroused “emotional memories”, boosting the development of an action planning, proposing the creation of bags and backpacks for children. Even as simple objects, made by parents for their children to play, the “horses” have good formal solutions. Combining knowledge of Art, Design, Heritage, Wunderlich, Habits and Customs, issues of great current relevance to sustainability, conservation and enhancement were observed. Literature researches and of the objects; reflections on identity, traditions and representations led to aesthetic and visual solutions that originated the brand “A PIAZADA”. Having elaborated the design of the pieces, the brand’s promotional formatting and its marketing insertion were planned. Besides the specific purposes of accessories, these will provide educational actions, knowledge of traditions and appreciation of the natural raw material: the wool from Rio Grande do Sul. They will also awaken the creativity of children, since the pieces can be customized. Thus, the rescue of popular knowledge and practices of the state, such as the creation of textiles, will make SOMOS exhibit’s objects into Fashion promotion references, through proper Communication, generating Consumption.
Authors and Affiliations
Nicele De David Branda Lucia Isaia
Keywords
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- EP ID EP677149
- DOI https://doi.org/10.24936/2177-4986.v3n2.2010.139
- Views 249
- Downloads 0
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