ARRANGEMENT OF MARKETING MANAGEMENT AT COMPANIES
Journal Title: Економіка та суспільство - Year 2017, Vol 11, Issue
Abstract
In the article theoretical and methodological approaches to the arrangement of marketing management at a company have been analized. The duality of using economic terms in English and Ukrainian languges has been considered. The author has formulated the goals and eight basic principles of arramging marketing management at a company. The levels of correcting goals during practical realization of the mentioned approach have been defined. The main objectives of marketing management implemented at a company have been establlished.
Authors and Affiliations
І. О. Ковшова
Keywords
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