BENCHMARKING AS AN INSTRUMENT OF COMPARATIVE ANALYSIS OF COMPETITIVENESS OF COMPANY
Journal Title: Регіональна економіка та управління - Year 2018, Vol 1, Issue 19
Abstract
The author explores and reveals the essence of the term «benchmarking». The article covers the problems of using benchmarking in order to improve the company's activity, in particular, the improvement of the process of assessing its competitiveness. The article deals with the questions of using benchmarking as an instrument of comparative analysis of company’s competitiveness.
Authors and Affiliations
Pavlo Kopylov
Keywords
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