Book Review
Journal Title: Journal of Management and Business Administration. Central Europe - Year 2018, Vol 26, Issue 4
Abstract
Review of the book "Marketing w erze technologii cyfrowych. Nowoczesne koncepcje i wyzwania" [Marketing in the Era of Digital Technologies. Modern Concepts and Challenges] Editors: Bogdan Gregor, Dominika Kaczorowska-Spychalska PWN Publishing House, Warsaw 2018.<br/><br/>
Authors and Affiliations
Lechosław Garbarski
Keywords
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- EP ID EP518310
- DOI 10.7206/jmba.ce.2450-7814.244
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