BRAND MANAGEMENT OF ENTERPRISES AS A SUCCESS FACTOR IN THE MARKET
Journal Title: Наукові праці. Серія "Економіка" - Year 2018, Vol 312, Issue 300
Abstract
In the article the theoretical generalization and the main features of brand management in accordance with the approved con-cepts of brand management are presented. The actual scientific-practical task for further development of theoretical positions and methodical support for the formation and effectiveness of the use of the brand is highlighted.
Authors and Affiliations
L. S. Melnichuk
Keywords
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