COMMUNICATION VIA PERSONAL BLOG AND ITS VALUE FOR STAKEHOLDERS. RESULTS OF RESEARCH
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2017, Vol 18, Issue 4
Abstract
The main goal of this article was to present whether and what kind of values might resulted from communication with stakeholders via personal blog. Starting from a description of the personal blog and its potential stakeholders, there was a specificity of communication via blogging and the directions of its professionalism pointed out. Next, the review of chosen research of blogosphere was carried out, which confirmed the phenomenon of growing importance of blogs in social and marketing communication. Moreover, in the situation of the growing significance of valuable contents and opportunities of communication in the Internet, the personal blogs were of great of importance for stakeholders. The above mentioned factors induced to undertake research using observation as the method and the case study of the http://andrzejtucholski.pl/ blog. The obtained results and recommendations as well as conclusions formulated in this article could be used by other bloggers and owners of commercial brands in order to optimization of communication with stakeholders.
Authors and Affiliations
Beata Tarczydło, Anna Kondak
Keywords
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- EP ID EP258447
- DOI 10.5604/01.3001.0010.8283
- Views 43
- Downloads 0
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