COMPETENCES OF THE LIBRARY SPECIALIST OF NEW GENERATION IN THE CONTEXT OF MARKETING COMMUNICATIONS DEVELOPMENT

Abstract

Recently, there are dynamic changes in the activities of university libraries. It requires an appropriate response in the university library professionals. The study «Competencies module library and information professional future» was conducted by specialists of Library Marketing, innovation and technical work Objective: Updating and visualization of data on «Competencies module library and information professional future». Objectives: To conduct the survey and analyze the knowledge, skills of Mykolaiv university libraries experts in the modernization of research and information activities of modern libraries. Members: 100 professionals of six Mykolaiv university libraries of methodical association. Methodology – closed questionnaire. Question was formed capable of meeting requirements for the competence of information professionals (librarians, scientists, teachers of library science, information science) and presented by global Special Libraries Association (SLA), the document «Competencies for information Professionals», which was adopted in April 2016. Conclusions: The results of complex sociological research «Competences module library and information professional future» allow: • get an objective picture of the attitude of library professionals to changes in the university libraries • determine the level of information culture of Mykolaiv university libraries specialists; • to adjust plan of in-plant training in university libraries of the city.

Authors and Affiliations

T. M. Kostyrko

Keywords

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  • EP ID EP271742
  • DOI -
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How To Cite

T. M. Kostyrko (2017). COMPETENCES OF THE LIBRARY SPECIALIST OF NEW GENERATION IN THE CONTEXT OF MARKETING COMMUNICATIONS DEVELOPMENT. Вісник Одеського національного університету. Бібліотекознавство, бібліографознавство, книгознавство, 22(2), 305-315. https://europub.co.uk/articles/-A-271742