CONSUMER CONFIDENCE IN THE USE OF E-COMMERCE
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
E-Commerce is the object of attention for all of the important regional and global organisations. Development of the global e-commerce (within the Europe and worldwide) is engaged mostly by the WTO (World Trade Organisation). Organisations research broader aspects of the e-commerce, such as economic and social consequences of the use of new technologies and impacts at a specific field of the study, such as trade policy, taxation, electronic authenticity, consumer protection, privacy, and security. Consumers of the commercial transactions must have guaranteed security and trustworthiness of the executed transactions. The increase in the trustworthiness in the e-commerce increases the number of the customers, who use this form of shopping.
Authors and Affiliations
Margita Majerčáková
Keywords
Related Articles
- EP ID EP174395
- DOI -
- Views 106
- Downloads 0
LITTLE MARKETING BIG POTENTIAL: SLOVAK BRANDING IN AMERICA
This paper explores the concepts of country branding and how Slovakia can improve upon their brand, image, and identity, specifically regarding tourism and country branding towards Americans. As a transitioning country w...
PRACTICAL PERSPECTIVES ON BRAND COMMUNICATION ON SOCIAL MEDIA
This article investigates the role of social media managers in the establishment of communication between brands and their fans on social media. The most popular social network Facebook has been chosen as the platform st...
THE USE OF SELECTED MARKETING COMMUNICATION UNCONVENTIONAL TOOLS IN THE CZECH REPUBLIC
The paper deals with the use of selected modern tools of marketing communication in the Czech Republic. There are critically analyzed the current theoretical approaches in the area of marketing communication and digital...
MEDIA – INFORMATION LITERACY AND MEDIA MANIPULATION
Projects aiming to improve media and information literacy of the general population are one of the most important objectives of many governments around the world today. This paper argues in favour of a theory of social c...
IN-GAME ADVERTISING WITHIN ALAN WAKE AND ITS PERCEPTION (CASE STUDY)
In-game advertising as a mean of advertisement placement within digital games represents one of recent ways of how to reach potential consumers in current digital era. The aim of the study is to determine the difference...