MEDIA – INFORMATION LITERACY AND MEDIA MANIPULATION
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Projects aiming to improve media and information literacy of the general population are one of the most important objectives of many governments around the world today. This paper argues in favour of a theory of social communication which helps, through interdisciplinary approach and redefinition of applied terminology, to establish a firm cognitive dimension in media studies. Different forms of communication have different kinds of media effects which can be seen more or less manipulative. Communication needs to be analyzed from a perspective which explain a few crucial variables: 1) how we communicate – tools and methods used, 2) what is its overall ability to achieve a change in recipients’ behavior or communication from a short/long term perspective and moreover 3) whose individual or group utility is being increased or diminished throughout the process of specific communication behavior.
Authors and Affiliations
Martin Ďurko
Keywords
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