Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation
Journal Title: Journal of Emerging Trends in Marketing and Management - Year 2016, Vol 0, Issue 1
Abstract
During the last 15 years, businesses, technologies, business models have become much more complex. Business environment will continue to grow, becoming more complex and volatile, providing new opportunities for companies that have the ability to quickly identify and exploit such opportunities. The competitive dynamic has led to greater instability in profitability. In this complex global context, the consumers' power has increased unprecedentedly, leading us into a consumer economy. Today, the consumer has become more sophisticated and better informed, being driven by the principle of "value for money". Client-led economy, knowledge and lifelong learning have become key success factors. Thus, the knowledge component of products and services has increased significantly in importance and has become the dominant component of the value offered to the customer. Based on these changes in the business environment, companies are more concerned with finding ways to build customer value by working cross functionally. Thus, this paper aims to analyze the importance of inter-functional cooperation in developing new products, to provide an inventory of the consequences of cross-functional cooperation and to propose a series of principles for the operationalization of this concept into the companies' practices.
Authors and Affiliations
Amalia Duţu, Mihaela Diaconu, Oancea Olimpia
Keywords
Related Articles
- EP ID EP265728
- DOI -
- Views 119
- Downloads 0
The Additive Manufacturing in the Industry 4.0 Era: The Case of an Italian FabLab
Nowadays it is possible to create a flexible, automated and agile production, implementing complex technologies, combining physical objects and information systems. Machines and robots are able to communicate each other,...
Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis
In endeavoring to create an objective image of the social media ecosystem as it is today, the author felt it was absolutely essential to discover and analyze the perspective of international experts, the ones who represe...
Innovative models for generating ideas in a high-tech environment
In our rapidly changing world businesses and societies are faced with new challenges and opportunities. Innovations help companies develop continuously, adapt to changes in market conditions and initiate such changes the...
Identifying Information Asymmetry Practices in the Business-to-End-Consumer Market in Bulgaria
Under the contemporary conditions of high technological business environment, information is a valuable factor for the development and success of companies and markets. Many scientists used to regard information as an in...
Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?
At present, marketing debate focuses mostly on the tremendous potential provided by social media for brand communication. Facebook is the buzzwords of the moment. The goal of the research presented in this paper was to s...