CROWDSOURCING IN MANAGEMENT ORGANIZATIONS
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2014, Vol 15, Issue 2
Abstract
The aim of the paper is the analysis of the basic tendencies in creating business strategies using knowledge and consumers’ experience – crowdsourcing in the functioning of not only contemporary enterprises but also broadly understood organizations. The key issue is an attempt to assess the personal scope and areas of using the idea of outsourcing in Polish organizations.
Authors and Affiliations
Helena Kościelniak, Katarzyna Brendzel-Skowera
Keywords
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- EP ID EP66191
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