CSI IN EVALUATION OF CONSUMER SATISFACTION ON THE EXAMPLE OF SELECTED NETWORKS
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2015, Vol 16, Issue 1
Abstract
Promotional activities have an impact on consumer satisfaction with the purchase. The article presents the results of research on the factors promoting consumer satisfaction with selected hypermarkets such as Auchan and Tesco based on the method of Customer Satisfaction Index. Studies have shown that there is a link between the promotion and relational satisfaction, have also shown that the impact of promotional tools enhances the satisfaction of customers with the purchase.
Authors and Affiliations
Paulina Gajewska
Keywords
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