Customers' Alienation from Social Media Entrepreneurs to the Products Bought
Journal Title: İzmir Sosyal Bilimler Dergisi - Year 2020, Vol 2, Issue 1
Abstract
Social media entrepreneurship has a business idea that will express economic value and as a result of this feasibility research, it is possible to define it as an activity to produce and sell goods and services through social media. Alienation, on the other hand, means that the individual's adaptation to his social, cultural and natural environment is reduced, he loses control over his environment, and he becomes more and more helpless. In the context of the consumer society, the alienation of customers from themselves, their identities, the products they buy or use, and businesses have brought foreign customers to the forefront. In this study, customers who become alienated to the products bought from social media entrepreneurs are discussed. The purpose of the research is to determine the characteristics of these customers. For this purpose, “Alienated Customer Scale” developed by Allison was used. In the research, snowball sampling, which is one of the non-random sampling methods, was performed. Data were collected by questionnaire method. The survey was created in Google Documents format. Factor analysis was used for data analysis. As a result of the research, it was found that alienated customers alienated social media entrepreneurs' products because of their powerlessness and meaninglessness.
Authors and Affiliations
Nilsun SARIYER
Keywords
Related Articles
- EP ID EP705675
- DOI -
- Views 78
- Downloads 0
Heavy rainfall in the Aegean Region
The study area is the Aegean Region, one of the geographical regions of Turkey. There are 8 provinces in the region covering the western part of Turkey. In this study, which examined the precipitation characteristics and...
Public Policies in the Context of Energy Markets
Economic production power is the main point of the development levels of the countries. One of the most important inputs required for production is energy. The concept of energy comes to the forefront as a multidimension...
The Concept of Alienation in Marx's Early Works: A Historical Approach
The concept of alienation, whose historical origin is as old as humanity itself, has been interpreted differently by many philosophers both in antiquity and in the modern age and it has been used in different meanings by...
A General Approach to Othering in The Novel Beni Kör Kuyularda by Hasan Ali Toptaş
Hasan Ali Toptaş includes in his works characters who are outcasted by society. The sense of being of the otherness, which constitutes an important part of the author's own life and authorship, is the starting point of t...
Fear of Missing Out and Market Samples
Social life in today's world; It has been transforming to a process that involves intense technology and fast information flow and which we can call digital order in the literature. Of course, this situation causes diffe...