DEFINITION OF CONCEPT INVESTMENT ATTRACTIVENESS OF THE AGRICULTURAL ENTERPRISES
Journal Title: ЕКОНОМІЧНИЙ ДИСКУРС - Year 2017, Vol 1, Issue 1
Abstract
Introduction. The question of finding sources of investment resources, the development of effective management of these resources to improve the quality of innovative component of agricultural production becomes a very important in today's economy. We believe that it is possible to solve these issues for the conditions of determine whether the investment attractiveness of agricultural enterprises and innovation strategy. This approach causes necessity of consideration of investment appeal as a component of competitiveness management of agricultural enterprises. Methods. Studies are conducted on the basis of monographic, abstract and logical, historical methods. The methodological basis in preparing the material made the dialectical method of knowledge of social and economic phenomena. Results. It is found in the course of research that there are different approaches to defining the essence of category “investment attractiveness” in the economic literature and these approaches can be combined into the following groups: 1) as a condition of investment attractiveness of the enterprise development; 2) investment attraction as a condition for investment; 3) investment attractiveness as a set of indicators; 4) investment attractiveness as an indicator of efficiency; 5) investment activities as a result of the management activity of the enterprise. Investment attractiveness is determined by a complex variety of factors and effects of which may differ depending on the part of investors, the characteristics of the industry, public investment policy and others. Discussion. Investment activity likes any economic activity objective involve risks is crucial in the process of comprehensive evaluation of investment attractiveness of agricultural production. And therefore, it studies such components as investment risks in the management of investment activities of these enterprises. The more favorable investment attractiveness, the lower the risk and vice versa is determined. Identifying these risks will develop adequate measures to minimize their effects, which in turn will be the basis for their reduction and accordingly improve the investment attractiveness of agricultural enterprises.
Authors and Affiliations
Igor Okhrimenko
Keywords
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