DETERMINANTS OF CONSUMER ACCEPTANCE OF INNOVATIVE FOOD PRODUCTS
Journal Title: Żywność. Nauka. Technologia. Jakość - Year 2014, Vol 21, Issue 6
Abstract
In the paper, the impact was discussed of various factors on the acceptance of innovative food product. It was proved that many factors decided on the acceptance of i nnovations; they could be classified into three categories: characteristics of social system; char acteristics of the innovation itself; and characteristics of consumer, the addressee of the innovation. Social system is represented by a social, economic, and political environment; and, in the research studies, a social trust issue is most frequently pointed out as is its impact on choosing food and utilizing informative media. Of the food characteristics referred to in the research studies on consumer acceptance of innovative food product, among other things, the following are included: price, comfort in use, taste, overall appearance, and other specific characteristics that depend on the type of food. The profile of consumers includes their psychological, socio-demographic, and psy- cho-social features.
Authors and Affiliations
Marzena Jeżewska-Zychowicz
Keywords
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- EP ID EP137474
- DOI 10.15193/ZNTJ/2014/97/005-017
- Views 59
- Downloads 0
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