DEVELOPMENT OF INTERNATIONAL COMPETITION STRATEGY OF MACHINE-BUILDING ENTERPRISE IS AT THE MARKET OF EUROPE
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 3
Abstract
Principles that influence the forming of competition strategies of machine-building enterprises at international markets are certain in the article. The system of measures is offered for creation of effective international strategy of machine-building enterprise at the market of Europe. The essence of concept of international competitive strategy was opened.
Authors and Affiliations
L. O. Yarosh-Dmytrenko
Keywords
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