Digital Marketing Skills in the Digital Economy: A Review Article
Journal Title: Advance Knowledge for Executives - Year 2024, Vol 3, Issue 3
Abstract
Objective: This review article delves into the critical importance of digital marketing skills in the digital economy, highlighting their role in driving business growth and competitiveness. Methods: This study adopted a systematic approach. The qualitative research method utilised in this review comprises four key stages: research design, data collection, data analysis, and report writing. Content analysis was employed as the primary data analysis method. Results: As the workplace becomes more technology-driven, digital skills are essential for success. While specialised skills like programming are emphasised, foundational digital skills—using digital tools across different tasks—are equally important. Conclusions: Concerns about the impact of technology on the nature of work are widespread. As many jobs now demand essential digital skills, there is a growing need for targeted digital training, particularly for adult learners and workers displaced from their previous occupations. Training and education providers must develop programs that equip job seekers and employees with fundamental digital literacy to thrive in the evolving workforce.
Authors and Affiliations
Khotabut, P. , & Nakpleung, P. , Kraiwanit, T. , & Moolngearn, P.
Keywords
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