Artificial Intelligence (AI) Adoption: The Case of the Malaysian Financial Industry

Journal Title: Advance Knowledge for Executives - Year 2023, Vol 2, Issue 4

Abstract

Objective: Artificial Intelligence (AI) is regarded as a critical determinant of strategic planning and the creation of competitive advantage in modern business practices. This study aims to review the trend, opportunities and challenges of adopting AI in the Malaysian financial industry, as well as the potential impact of adopting AI in the financial sector. Methodology: The qualitative research employed narrative synthesis and content analysis to systematically describe a phenomenon, adapting to organised information. Results: AI application challenges have emerged in Malaysia's financial industry due to various disruptive opportunities in the Financial Technology (FinTech) arena. These challenges also bring forth threats and concerns for incumbent stakeholders in the industry. Given its indispensable role in managing and analysing vast, intricate datasets to uncover patterns and insights, AI is considered a critical factor in establishing a competitive edge in contemporary business practices and strategic planning. Implications: The study’s results offer valuable insights for policymakers and potential adopters, enabling them to devise effective strategies. The vital insights for policymakers and industry stakeholders are to address AI's challenges and confirm the importance and potential challenges of implementing AI technology in the financial industry in Malaysia.

Authors and Affiliations

Kok, S. L. & Siripipatthanakul, S.

Keywords

Related Articles

Factors Influencing the Decision to Choose Cryptocurrencies Among Generation Y in Thailand

Objective: This study investigates the determinant factors influencing cryptocurrency investment decisions among Generation Y in Thailand. Methods: This study employed quantitative methodology. Data were collected throu...

The Role of Student Satisfaction between TAM and Intentions to Use English Online Dictionary : A Conceptual Review

Objective: This study reviewed the mediating role of student satisfaction between perceived usefulness and perceived ease of use (the TAM model) and intentions to use an English online dictionary. Method: The research...

A Conceptual Review of TAM and ChatGPT Usage Intentions Among Higher Education Students

Objective: This conceptual review undertakes a comprehensive review of the relationships between perceived usefulness, perceived ease of use in the Technology Acceptance Model (TAM), and the intention to use ChatGPT amon...

A Review of Artificial Intelligence (AI) in Education during the Digital Era

Objective: Artificial intelligence (AI) plays a critical role in education. This paper aims to review the artificial intelligence adoption in learning and teaching during the digital era. Method: A narrative synthesis...

Business Model and Strategy : A Case Study Analysis of TikTok

Objective: This paper proposes TikTok's business model and strategy as a case study analysis. Method: This article was reviewed using systematic literature. The scholarly publications from EBSCO, Google Scholar, Scopu...

Download PDF file
  • EP ID EP724175
  • DOI -
  • Views 89
  • Downloads 1

How To Cite

Kok, S. L. & Siripipatthanakul, S. (2023). Artificial Intelligence (AI) Adoption: The Case of the Malaysian Financial Industry. Advance Knowledge for Executives, 2(4), -. https://europub.co.uk/articles/-A-724175