DISTRIBUTION CHANNELS AND THEIR ROLES IN THE ENTERPRISE
Journal Title: Polish Journal of Management Studies - Year 2012, Vol 2012, Issue 6
Abstract
The paper discusses the distribution channels, their structural and functional classification and the importance of intermediaries in the flow of goods between the manufacturer and purchaser. Pointed to the rapidly growing share of electronic distribution channels and the conditions of their market dominance in the medium term.<br/><br/>
Authors and Affiliations
Władysław Pękała, Piotr Szopa
Keywords
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- EP ID EP518863
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