ЕФЕКТИВНІСТЬ СУЧАСНОЇ МОДЕЛІ КОМПЛЕКСУ МАРКЕТИНГУ В АПТЕКАХ
Journal Title: INTERNATIONAL ACADEMY JOURNAL "Web of Scholar" - Year 2018, Vol 5, Issue 6
Abstract
The analysis of the interdependence between modern marketing mix elements, their socio-ethical components and business indicators of pharmacies is given. Influence of the marketing mix on the formation of the pharmacy brand, their image, the provision of physical and economical accessibility of medicines, the quality of pharmacotherapy of diseases of the patients, management by the self-treatment, formation of the customer loyalty, etc. are analyzed. The dependence of pharmacies᾿ business indicators is shown (volume and stability of gross income and profit, optimization of profitability, increase of commodity stocks selling, increase of additional sales of goods, average amount of check, increase of employees wages, efficient use of resources, etc.) from social and ethical components of marketing mix.
Authors and Affiliations
З. М. Мнушко, І. В. Пестун
Keywords
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- EP ID EP325724
- DOI 10.31435/rsglobal_wos/12062018/5785
- Views 157
- Downloads 0
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