EFFICIENCY MARK OF BRANDING STRATEGIES OF THE ENTERPRISE
Journal Title: Молодий вчений - Year 2017, Vol 1, Issue 41
Abstract
The article proves the necessity of analyzing the effectiveness of branding strategies of the enterprise, defined features of this analysis, and a summary of scientific approaches to evaluating the effectiveness of branding strategies for companies and compared these approaches.
Authors and Affiliations
H. V. Shamanovska
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