Employer Branding as a Source of Competitive Advantage of Retail Chains
Journal Title: Journal of Management and Business Administration. Central Europe - Year 2018, Vol 26, Issue 1
Abstract
Purpose: Developing a strong, favourable employer brand of a retail chain may be regarded as an important means of creating a competitive advantage. Retail chains should attract personnel with desired competence required for their particular purposes. The retail sector in Poland is perceived as a strongly disliked employer. Thus employer branding can be an important element of strategies adopted by retail chains operating in Poland. The main objective of this paper is to analyse the development of employer branding strategies implemented by selected global retailers operating in Poland and the impact of such strategies on their respective competitive positions in the Polish market. The time frame for the analysis is the period of 2009–2014.
Authors and Affiliations
Katarzyna Bilińska-Reformat, Izabela Stańczyk
Keywords
Related Articles
- EP ID EP271539
- DOI 10.7206/jmba.ce.2450-7814.216
- Views 161
- Downloads 0
Polski rynek venture capital na tle rynków zagranicznych
Zarządzanie paradoksami strategicznymi na uniwersytecie
Napięcia strategiczne, zwane paradoksami, pojawiają się w każdej organizacji, w tym również we współczesnym uniwersytecie. Autor artykułu, opierając się na pracy de Wita i Meyera (2007), podejmuje próbę identyfikacji par...
Introduction of Risk Management into Municipal Offices Across Poland as an Example of Organizational Change
Purpose: The aim of this paper is to determine the factors that influence the process of implementationof risk management process into municipal offices across Poland.Methodology: The Polish Public Finance Act requires p...
Etyka biznesu: nauczanie i uczenie się
CelRekapitulacja doświadczeń edukacyjnych w zakresie etyki biznesu oraz przedstawienie zagrożeń i szans związanych z edukacją etyczną na poziomie akademickim oraz zawodowym.MetodologiaOpis uzupełniony pogłębioną analizą...
Government reactions to the economic crisis – the fundamental dilemmas
The goal of this article is to analyze government reactions to the contemporary economic crisis from the point of view of their efficiency. One can have serious doubts whether activities undertaken by governments and cen...