EVOLUTION OF MARKETING CONCEPTS OF RETAIL TRADE
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 4
Abstract
The article deals with the systematization of knowledge about the basic concepts marketing. The article analyzes the interpretation of the term "marketing", identifies the main keywords and the frequency of their use in defining this term. The concept of realization of marketing functions of retail trade is constructed.
Authors and Affiliations
N. V. Proskurnina
Keywords
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- EP ID EP577312
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