Explaining the impact of customer relationship management on competitive advantage in Lamerd cement co
Journal Title: Journal of Science and today’s world - Year 2017, Vol 6, Issue 3
Abstract
The present research seeks to Explaining the impact of customer relationship management on competitive advantage in lamerd Cement co. The research purpose is applied and the research method is descriptive -survey method. The statistical population of the present research includes all the employees of in lamerd Cement co. 305 men and 26 women (331 individuals) were selected using simple random sampling and 178 subjects including 164 men and 14 women were selected as samples using Cochran formula. In order to collect the data, two questionnaires were used which contains dimensions of customer relationship management scale (knowledge management, senior managers, technology, employees, system integration and personalization of services) and competitive advantage scale. In order to analyze the validity of the questionnaire, two methods of the face validity and factor analysis (Bartlett) where used and the value of 0.88 was the indicator of the validity of the questionnaire. In order to assess the reliability of the questionnaires, Cranach’s Alpha was used and the value of 0.94 indicated the reliability of the questionnaires. The research data were analyzed using descriptive and inferential indexes. The result of the research indicated that there is a meaningful relationship between the customer relationship management and competitive advantage in lamerd Cement co.
Authors and Affiliations
Abbas Jafarinasab, Amanollah Rahpeima
The Study of Organizational Mood and Organizational Commitment
The aim of this research was to study the relationship between organizational mood and organizational commitment. This study was practical due to its objectives, and was descriptive due to its methodology. The statisti...
Checking the Status of Royalty Interest in Oil and Gas Law
In this research, it was tried to get a deep, comprehensive and efficient understanding of royalty by explaining the meaning, concept, and legal-contractual status of it in oil and gas law, especially in upstream indust...
Effects of a selected exercise programme on balance and performance improvement in patients with incomplete ankle sprain (Grades I, II)..
Study aim: To evaluate the balance and performance improvement in patients with incomplete ankle sprain subjected to a specific exercise programme.Material and methods: A group of 12 male and female subjects in the acu...
A Comparative Study of the Leadership Styles of Executive Directors of Officials Systems in Shiraz
This study attempts to compare the leadership styles of the executive directors of officials systems in Shiraz. The study is a descriptive one considered as a survey research and is categorized under applied research. T...
Relationship between social factors with promotion of women to management position in sports organizations
The aim of this study has been to investigate the relationship between social factors and the promotion of women to management position in sport organizations. Regarding the objective, this study is practical and regard...