Explaining the impact of customer relationship management on competitive advantage in Lamerd cement co
Journal Title: Journal of Science and today’s world - Year 2017, Vol 6, Issue 3
Abstract
The present research seeks to Explaining the impact of customer relationship management on competitive advantage in lamerd Cement co. The research purpose is applied and the research method is descriptive -survey method. The statistical population of the present research includes all the employees of in lamerd Cement co. 305 men and 26 women (331 individuals) were selected using simple random sampling and 178 subjects including 164 men and 14 women were selected as samples using Cochran formula. In order to collect the data, two questionnaires were used which contains dimensions of customer relationship management scale (knowledge management, senior managers, technology, employees, system integration and personalization of services) and competitive advantage scale. In order to analyze the validity of the questionnaire, two methods of the face validity and factor analysis (Bartlett) where used and the value of 0.88 was the indicator of the validity of the questionnaire. In order to assess the reliability of the questionnaires, Cranach’s Alpha was used and the value of 0.94 indicated the reliability of the questionnaires. The research data were analyzed using descriptive and inferential indexes. The result of the research indicated that there is a meaningful relationship between the customer relationship management and competitive advantage in lamerd Cement co.
Authors and Affiliations
Abbas Jafarinasab, Amanollah Rahpeima
Keywords
Related Articles
- EP ID EP29673
- DOI -
- Views 364
- Downloads 5
Relationship Between Problem Solving Styles and Mental health versus Marital Satisfaction among Married Students in Ilam Islamic Azad University
The overall goal of research the relationship between problem-solving skills, styles and mental health and marital satisfaction married university students are free this study was a descriptive correlation.the populati...
The determination of the motivational potential of financial jobs using the model of the job characteristics and the demographic characteristics of the financial staff in Guilan University of Medical Sciences
Objective: The determination of the motivational potential of financial jobs using the model of the job characteristics and the demographic characteristics of the financial staff in Guilan University of Medical Science...
A study of the relationship between organizational culture and intrapreneurship in companies producing biological products in Fars province
The relationship between organizational culture and intrapreneurship (corporate entrepreneurship) in companies producing biological products in Fars province has been explored in this study which is an applied, descrip...
The structure review and aesthetics Quran manuscripts Safavid
Judging the Quran, the Islamic period in relation to art and culture from a very wide and deep meaning is not the only path to change but also other elements such as lines and Khshnvysy illumination, color and pattern,...
Explanation and Satisfaction Survey of the Policyholders in the Employer's Civil Liability Insurance for the Employees
The purpose of this study was to explain and survey the policyholders' satisfaction level in the employer's civil liability insurance for the employees. Method: The study is of the correlation-descriptive type. The sta...