EXPRESSIVE POTENTIAL OF METAPHORS IN INFORMATIONAL NEWSPAPER TEXTS
Journal Title: Наукові записки Національного університету "Острозька академія" Серія "Філологія" - Year 2017, Vol 64, Issue 1
Abstract
Being very expressive, metaphors in informational newspaper texts are the component of expressive-emotional block of subjective-modal information. Worn metaphors are widely represented in the texts under analysis because of the text content universalization. Imagery of individual author’s metaphors stirs interest to the text content, thus increasing the number of readers. The originality of occasional metaphors has a certain expressive potential, strengthens the lexical meaning with additional connotations, thereby influencing addressee’s mind and emotions. Informational newspaper text abounds in precisely chosen and arranged information blocks – both objective and subjective. Author’s sensory perception acquires special textual importance and appears to be one of the indications of addresser’s presence in the analyzed texts. The audience is able to see the hand of the author shaping weather-forecast information for maximum effect and having at his disposal such a zest as sensory words performing various stylistic and pragmatic functions. Sensory words may be defined as attention-getting devices, new elements to present factual information. The author of informational newspaper text engages in attaining a maximum balance between his awareness that he doesn’t want to be neutral sometimes and his belief that he should fulfill the requirements of objective reporting. Involving all senses in the description of the perception makes the representation of facts more complete and might contribute to its persuasive effect. Decoding the subjective sprinkles with awareness and concentration, an addressee unconsciously adds the fragments of addresser’s perception of the world to his own perception system. Sensory words in informational newspaper text can be regarded as creative, descriptive, original, new, organization-promoting, and association-exciting. The ambivalent character of metaphorization in the texts under analysis is shown, on the one hand, via variability of lexical arrangement, and on the other hand, is provided through the economy of language means.
Authors and Affiliations
А. Б. Козловская
Keywords
Related Articles
- EP ID EP411946
- DOI -
- Views 106
- Downloads 0
ANGLICISMS IN UKRAINIAN OUTDOOR AND ONLINE ADVERTISING
The article deals with the peculiarities of anglicisms usage in modern Ukrainian, particularly in outdoor and online advertising. Special attention is paid to the sources of borrowings, as well as to the appropriateness...
PROJECTION AS METHODOLOGICAL PLATFORM OF TEACHER’S ACTIVITY
The article focuses on the specifics of the pedagogical design of a lesson, which is a methodological platform for the professional activity of a teacher. Pedagogical design is an important factor affecting the effectiven...
SPIRITUAL ASPECT PROCESS FORMATION OF THE SPEECH CULTURES STUDENTS OF NON-PHILOLOGISTS
The author outlines the principles of spiritual problems of formation of speech culture of students of non-philological faculties of pedagogical universities in the study course «Ukrainian language for professional purpo...
THE POTENTIAL OF INDEPENDENT WORK IN THE ENGLISH LANGUAGE TRAINING OF STUDENTS OF HIGHER EDUCATIONAL INSTITUTIONS
The article focuses on the role of individual work in the process of self-development and self-education of students in learning a foreign language. It is explored the potential of individual work in teaching university...
STRUCTURAL AND SEMANTIC ADAPTATION OF ANGLO-AMERICANISMS IN SPANISH MASS MEDIA TOURISM DISCOURSE
The article deals with the peculiarities of structural and semantic adaptations of anglo-americanisms in the Spanish language. It is noted that Spanish simplifies the semantic structure of some anglo-americanisms during t...