Fascinative Space of English Advertising Communication
Journal Title: Львівський філологічний часопис - Year 2017, Vol 1, Issue
Abstract
The article investigates the notion “fascination” in the context of English advertising communication. Special attention is drawn to the discoursive characteristic features of fascination, its pragmatic potential. Discoursive strategies and tactics of fascination are represented in the advertising discourse.
Authors and Affiliations
Л. В. Козяревич-Зозуля
Keywords
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