FEATURES OF CONSUMER’S CONDUCTURES ON RECEIPT AND USING OF DISCOUNT CARD OF RETAIL TRADE ENTERPRISES
Journal Title: Економіка та суспільство - Year 2017, Vol 10, Issue
Abstract
This article analyzes the main features of the behavior of shoppers retailers and using bonus coupon card on market of Kharkiv. Indentify the attitude of the buyer to different types of cards. Presents a several of hypotheses about the existence of the relationship between the characteristics of customers and performance of card. Conclusions and recommendations was making
Authors and Affiliations
Ю. Ю. Вагіна, М. Ю. Картава, О. В. Болотна
Keywords
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