FORMATION OF ASSORTAMENT OF GOODS OF CONFECTIONERY PRODUCTS ON THE MARKET OF UKRAINE
Journal Title: Причорноморські економічні студії - Year 2018, Vol 29, Issue 2
Abstract
The article is devoted to the problems of forming the range of goods in the commercial activity of the confectionery industry. The factors influencing the formation of the assortment policy of the production enterprise are considered, the strategy of the approach to assortment management is determined and recommendations are made on the improvement of this process.
Authors and Affiliations
S. Yu. Khaminich, P. M. Sokol, N. O. Demianenko
Keywords
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