ФОРМУВАННЯ КОРПОРАТИВНОЇ КУЛЬТУРИ ПІДПРИЄМСТВА В УМОВАХ ЕКОНОМІЧНОЇ КРИЗИ
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2018, Vol 1, Issue 4
Abstract
E.V. Fokina-Mezentseva. Formation of corporate culture of enterprise in the conditions of economic crisis. The article deals with the problems of formation of corporate culture in a crisis and as the basis of economic security of the enterprise. To solve this problem, we offer recommendations that will help managers understand how to act in a crisis, motivate and train staff, create a favorable atmosphere for the development of their personal qualities and improve the labor potential to overcome the crisis in the company. The purpose of the article is to study the problem of formation of corporate culture in a crisis and as the basis of economic security of the enterprise and the development of recommendations that will help managers to understand how to act in a crisis, to motivate and train staff, to create a favorable atmosphere for the development of their personal qualities and improve the labor potential to overcome the crisis in the company. The article widely uses the works of domestic and foreign researchers in the field of Economics, management, corporate management and organizational behavior. When writing the article, the author used system, situational and complex analysis, methods of sociological and comparative analysis, correlation and regression analysis, methods of logic, comparison and generalization. The Author offers appropriate recommendations that will help managers to understand how to act in a crisis, to motivate and train staff, to create a favorable atmosphere for the development of their personal qualities and improve the labor potential to overcome the crisis in the company. The authors carried out a comprehensive diagnostic analysis on the direct study of the indices of the elements of corporate culture of the enterprises in the conditions of crisis. The main and determining factors of economic security of enterprises analyzed. Practical importance is to develop the following recommendations to improve the corporate spirit in a crisis and to ensure economic security. Keywords: corporate culture, team spirit, crisis management, social responsibility, motivation, staff training, economic security.
Authors and Affiliations
К. В. Фокіна-Мезенцева
Keywords
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- EP ID EP572620
- DOI 10.31359/2312-3427-2018-4-362
- Views 94
- Downloads 0
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