Gst: A Boon Or A Curse- A Study With Special Reference To Retailers In Thrissur District, Kerala
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 9
Abstract
The Goods and Services Tax (GST), implemented on July 1, 2017, is regarded as a major reform in taxation till date implemented in India since independence in 1947. India which was undergoing different strategies for collecting tax under different names has been named under a single umbrella, which is known as GST. In this study the focus is on the retailers who are the key element for the marketing. The impacts of GST on retailers are to studies carefully as it stands as a pillar in marketing. Through this an outlook for the theoretical base for GST is also another focal area, as it remains unsaid in the case of many retailers. This will also be beneficial as the attitude of retailers will be helpful in formulation of future plans.
Authors and Affiliations
Sreekumar P. G. , Suvarnalakshmi V
Keywords
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