INFORMATIONAL BASIS FOR STRATEGIC MARKETING OF TRADE ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 3
Abstract
Article is dedicated to investigation the informational support peculiarities development in strategic marketing on retail enterprises. Typical tasks and informational needs for making marketing decisions defined. The strategic marketing database is formed and its structural elements are defined. The importance of analytical informational processing for decision making in marketing strategies development on retail enterprises substantiated.
Authors and Affiliations
A. M. Savchuk
Keywords
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