INNOVATIVE MARKETING AND APPLICATION OF INNOVATIVE METHODS IN MARKETING COMMUNICATIONS
Journal Title: Регіональна економіка та управління - Year 2018, Vol 2, Issue 20
Abstract
In the article defines the role and analysis of innovative technologies used in the marketing communications system. The problem of traditional advertising methods of influence on the end user is considered. The role of modern innovative marketing communication technologies in consumer influence has been determined.
Authors and Affiliations
Natalia Buga, Alexandra Kulakova
Keywords
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