INNOVATIVE MARKETING AND APPLICATION OF INNOVATIVE METHODS IN MARKETING COMMUNICATIONS
Journal Title: Регіональна економіка та управління - Year 2018, Vol 2, Issue 20
Abstract
In the article defines the role and analysis of innovative technologies used in the marketing communications system. The problem of traditional advertising methods of influence on the end user is considered. The role of modern innovative marketing communication technologies in consumer influence has been determined.
Authors and Affiliations
Natalia Buga, Alexandra Kulakova
Keywords
Related Articles
- EP ID EP588585
- DOI -
- Views 117
- Downloads 0
IMPACT OF BRANDING STRATEGIES ON CONSUMER BEHAVIOR
The research subject of this article is the impact of brand on the behaviour of Ukrainian consumers. The goal is to set the value of branding and the brand, to explore the process of selecting a branding strategy and det...
SOCIAL INITIATIVE AS PART OF CORPORATE SOCIAL RESPONSIBILITY
The theoretical principles of corporate social responsibility and social initiatives have been highlighted in the article by analyzing scientific publications. Described the notion of social initiatives as part of the co...
FINANCIAL RESOURCES AS AN INSTRUMENT OF EFFECTIVE ACTIVITY OF LOCAL SELF-GOVERNMENT BODIES
The article deals with the main problem issues of using budget funds by local self-government bodies at the district level (on the example of Velyky Berezny district, Transcarpathian region). Features of the implementati...
FORMATION PROGRAM CORPORATE COMMUNICATION UNIVERSITY
In the period of Ukraine’s independence in all spheres of life occurred transformational state of transformation. Human potential is one of the criteria that determine the level of development, namely, the level and qual...
DEVELOPMENT OF SELF-ESTABLISHED CREATIVITY IN LABOUR AND MANAGEMENT – NECESSITY OF ACTIVATING REGIONAL RESOURCE BASES
The development of self-establishing is analysed as a factor of successful participation in competition. The traditions of amateur creativity (first of all, in labour and management) are considered. A direct connection b...