Интегрированные маркетинговые коммуникации как источник повышения конкурентоспособности предприятия
Journal Title: Бюллетень науки и практики - Year 2017, Vol 3, Issue 1
Abstract
Рассмотрены основные компоненты комплекса интегрированных маркетинговых коммуникаций (ИМК) как источника повышения конкурентоспособности предприятия в современных рыночных условиях. Подчеркнута роль коммуникаций в формировании конкурентоспособного бизнеса.
Authors and Affiliations
E. Aleksandrova, S. Ageeva
Keywords
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- EP ID EP291859
- DOI 10.5281/zenodo.244223
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