INTERNET COMMUNICATIONS AS A TOOL TO ELIMINATE THE ACTIVITIES OF ROGUE TRADERS FOCUSED ON THE SENIORS AS A TARGET GROUP
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The paper starts with pointing out the economic status of seniors in Czech society. Furthermore it represents seniors as an important marketing target group. The subsequent section looks at seniors as commercially exploitable target group for rogue traders associated with the trickster phenomenon. Conclusion the text highlights the benefits of Internet communications to tackle this socially undesirable phenomenon.
Authors and Affiliations
Petr Mokrý
Keywords
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- EP ID EP169680
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