Island Destination Marketing in an Era of Recession
Journal Title: Journal of Tourism and Services - Year 2016, Vol 7, Issue 13
Abstract
It is common ground that marketing plays a crucial role for the survival and development of any destination. The study examines the consumers’ decision-making process for destination selection during a period of economic turmoil. The research was held in holidaymakers (N=400) on the island of Zante, Greece. The results confirm that a financial crisis does not entail cancellation of travel; instead it generates various combinations of costly facilities such as accommodation, food, and transport. Additionally, local decision makers alter their decisions according to the crisis circumstances and observe the selection factors used by visitors. It also confirms the important role of central government in destination decision-making and formulation of marketing activities.
Authors and Affiliations
Marietta Fragkogianni
Keywords
Related Articles
- EP ID EP169896
- DOI -
- Views 142
- Downloads 0
Relationship Marketing Model – The Practice of Relationship between Hoteliers and Loyal Customers of Five Star Hotels in Bangladesh
This study develops a model of relationship marketing to empirically investigate: (1) the effect of relational bonds (financial, social and structural) on customer emotions; (2) emotions on relationship quality; and (3)...
Destination management organizations (DMOs) and crisis management
The present article covers the significance of crisis management in the activities of modern destination management organizations. Apart from theoretical deliberations, whose aim was to present the idea of DMOs and their...
Tourism Development in the Czech and the Slovak Republics
The author analyzes the development of tourism in the Czech and Slovak Republic after the split of Czechoslovakia in 1993. In the first part, the author very briefly focuses on the development of tourism in the Czechoslo...
The Concept of a Sectoral System of Innovation in the Tourism Sector in Poland
The article presents the model of a sectoral system of innovation that is a multidimensional and dynamic picture of tourism sector innovativeness. This approach extends boundaries of the sector by taking into account fir...
Product Inovation and Public Support – Case Study of SME in the Tourist Industry
Recently, there have been notable changes altering the world economy that force businesses to become ever more competitive and to constantly invest in the development of innovative new products. These worldwide trends ob...