JUSTIFICATION OF THE PRICING POLICY OF THR ENTERPRISE
Journal Title: Економіка та суспільство - Year 2017, Vol 13, Issue
Abstract
The article reveals the meaning of the concept of “price policy”. The peculiarities of the pricing policy of an enterprise are described, depending on the type of market. The methods of justification of the price policy of the enterprise are determined, taking into account the change in the set of internal and external factors.
Authors and Affiliations
Н. В. Кудренко, Т. Ю. Редзюк, Т. М. Муравська
Keywords
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