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К вопросу об оценочном языке современной русской рекламы. На материале текстов рекламы косметических изделий

Journal Title: ACTA POLONO-RUTHENICA - Year 2007, Vol 1, Issue 0

Abstract

Lexicology may be one of the most impotant measures of linguistic analysis of advertising. On the basis of the analysis of texts of modern Russian cosmetic products adertising, the author conludes that the language of advertising antails two separable domains of vocabulary – valuating and neutral. A proper choice of lexical units which have the arbitrary, adjuditing connotations (rational and emotional) nay have the maximum effect on a potential buyer of an advertised cosmetics product. In needs emphasising that the axiological vocabulary in the advertisements texts propagates a certain lifestyle, while the reality created through the language of advertising is definitely beatiful, rich, benevolent and uncomolicated.

Authors and Affiliations

Andrzej Sitarski

Keywords

modern Russian advertising linguistic adjudicating language linguistic analysis
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  • EP ID EP442786
  • DOI -
  • Views 55
  • Downloads 0

How To Cite

Andrzej Sitarski (2007). К вопросу об оценочном языке современной русской рекламы. На материале текстов рекламы косметических изделий. ACTA POLONO-RUTHENICA, 1(0), 211-218. https://europub.co.uk/articles/-A-442786

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