Kampania wyborcza w dobie postpolityki. Wybory 2011
Journal Title: Rocznik Politologiczny - Year 2013, Vol 8, Issue 8
Abstract
An postmodernist election campaign is based mainly on the media news. An election campaign in 2011 in Poland was characterized by a personalization of the politics and celebritizations of politics. Political parties were noticed through action of their leaders. In an election campaign it was possible to observe elements of narrative marketing. Media news in postmodernist political are easier and interesting form, about emotional character. For this reason a convention of the political advertisement changed and the leader is dominating. Political parties shall be assessed by the behavior of the leader.
Authors and Affiliations
Anna Szwed
Keywords
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