LEVANTAMENTO SOBRE A SATISFAÇÃO DOS HÓSPEDES E O MARKETING BOCA A BOCA EM RELAÇÃO AOS HOTÉIS LOCALIZADOS NO BAIRRO MOINHOS DE VENTO DA CIDADE DE PORTO ALEGRE, NO RIO GRANDE DO SUL
Journal Title: Revista Competência - Year 2012, Vol 5, Issue 1
Abstract
Th is text presents a survey of guest satisfaction levels in hotels located in the neighborhood of Moinhos de Vento, in the city of Porto Alegre, in the south of Brazil. An attempt is made to determine the reasons that may lead a guest to choose a certain neighborhood and whether there was any word of mouth marketing after a guest’s stay. A total of 60 questionnaires were distributed among guests in April 2011; 38 were returned with answers. All respondents turned out to be business travelers; no weekend traveler agreed to answer the questions. Th at might be considered as a limitation of this research. Th e answers obtained allow us to infer that guests choose location rather than hotel classifi cation; one such indication is the fact that, if guests cannot fi nd a room at their hotel of choice, there is a tendency to simply look for another one located nearby. Th e answers given also indicate that guests do share their experiences and opinions with other consumers and recommend hotels within the studied segment.
Authors and Affiliations
Marcelo Oliveira da Silva Guilherme Alessandro Heberle
Keywords
Related Articles
- EP ID EP677186
- DOI https://doi.org/10.24936/2177-4986.v5n1.2012.67
- Views 264
- Downloads 0
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