LEXICO-STYLISTIC MEANS OF DIRECT SPEECH RENDERING IN THE ELECTRONIС MEDIA
Journal Title: Актуальні питання гуманітарних наук: Міжвузівський збірник наукових праць молодих вчених Дрогобицького державного педагогічного університету - Year 2018, Vol 20, Issue 1
Abstract
One of the leading forms of mass communication are the electronic media. Their study requires to take into account the pragmatic aspect, as the main task of the press is to influence and persuade the reader in the objectivity of the infor- mation as well as to form his attitude towards the reported events. The investigation of the argumentative, communicative and pragmatic peculiarities of the electronic discourse allows to understand the functional purpose of the press. The analysis of the linguostylistic peculiarities of the direct speech rendering in the electronic media proves that the indirect speech used in the media is an important tool to influence the reader, his thoughts and beliefs. The results of the electronic discourse research revealed that the Internet network is the community of individuals whose communication occurs via a computer in a definite virtual environment. The electronic discourse is characterized by the following features: the electronic channel of message transmission, indirectness, virtuality, remoteness, hypertextu- ality, combination of different kinds of discourses. The Internet communication has the features of oral and written speech due to extralinguistic factors of communication and social peculiarities of communicators. The investigation of direct speech rendering in the electroniс media should involve the study of the addressee factor and the realization of the influence function through the use of linguistic means, especially emotional and evaluative lex- icon, a variety of stylistic devices as well as citing. All these means are used to persuade the addressee in the authenticity of the suggested information, to change his views, beliefs and intentions. According to the results of the investigation, the most frequently used language means in direct speech rendering in the electronic media are the following: alliteration, assonance, emotional and evaluative lexicon, shortenings, intensifying adverbs, inversion, ellipsis, distant position of the syntactically connected units, parenthesis (parenthetical sentences), antithesis, detachment etc. All these means make texts of the electronic media more informative and convincing.
Authors and Affiliations
Liubov KOZUB
Keywords
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