LINGUISTIC AND PRAGMATICS ASPECTS IN TRANSITION OF TEXTS OF ADVERTISING DISCUSSION (BASED ON THE FRENCH SOCIAL ADVERTISING MATERIAL)
Journal Title: Науковий вісник Херсонського державного університету. Серія «Перекладознавство та міжкультурна комунікація» - Year 2018, Vol 2, Issue 2
Abstract
The article is devoted to the study of linguistic and pragmatics French advertising discourse, to the outline of the main linguistic and semiotic features of social advertising and their transmission in translation. The questions of functioning of the terminology system of the mentioned branch, its derivational principles are analyzed, the most widespread translation techniques and transformations used in the process of reproduction of the French-language linguistic and pragmatic aspects of social advertising in the Ukrainian language are determined.
Authors and Affiliations
Л. В. Школяр
Keywords
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- EP ID EP494125
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