Male consumption in urban space of Soviet Ukraine in 1920–1930’s
Journal Title: Історія торгівлі, податків та мита - Year 2017, Vol 1, Issue
Abstract
The aim of this article is to uncover the hidden faces of Soviet consumers with the help of gender approach. The research needs to clarify the place of male consumers in the socio-cultural environment of Soviet society. It has been investigated the male consumption in urban space of Soviet Ukraine in 1920–1930’s. The image of male consumerstruct the typical one with the help of periodicals and other mass sources. It has been made an attempt to figure out if the modernization of male everyday practices took place. It has been examined the features of construction the male’s image Bolshevik authorities in the Stalin’s era. In spite of this fact, male consumption was modernized very slowly however new goods and practices appeared at that time. It has been concluded that man as consumer was forgotten by Soviet authorities.
Authors and Affiliations
І. В. Скубій
Keywords
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