MARKET CONCEPTS IN PUBLIC GOVERNMENT BY DEVELOPMENT OF NATURAL AND ECONOMIC POTENTIAL OF REGIONS
Journal Title: «Публічне управління і адміністрування в Україні» - Year 2018, Vol 3, Issue
Abstract
The article discusses the features and functionality of organizational and methodological principles teoryko concept of marketing in government and economic development of the natural potential. The necessity of marketing as an important component in public administration is substantiated. Processed main elements of the concept of marketing in government development of natural and economic potential of the regions: the goals, principles, methods, marketing strategies. It is determined that the main marketing objective of regional management is to meet the needs of the target segments of the regional market. It is proved that achievement of strategic goals of development of natural and economic potential of regions depends on qualitatively developed regional marketing strategies by public administration.
Authors and Affiliations
В. М. Горбик
Keywords
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