Market conditions of development of the Ukrainian automotive market
Journal Title: Економіка: реалії часу - Year 2016, Vol 3, Issue 25
Abstract
Last century was characterized by intensive development of automobile industry, as evidenced by the dynamics of the global production of vehicles. Research and analysis of automobile industry in Ukraine dedicated to scientific work of scientists: O.G. Kryvokon, E.E. Kuzmin, M.A. Oklander, Ya.B. Oliynyk, M.D. Pistun, O.B. Sterniuk, O.G. Yankovyi, A.I. Yashkina and others. Kryvokon A.G. believes that increasing the efficiency of the car industry possible by the establishment in Ukraine competitive passenger car industry, covering domestic demand cars of domestic production [11]. According to the opinion of A.G. Yankov and A.I. Yashkina domestic automobile enterprises are extremely inefficient exercise innovation and decline in production in the automobile industry in the country is explained by weak demand on domestic consumers in Ukraine produced cars and low competitiveness of Ukrainian products on foreign markets [3]. Purpose: to analyze the dynamics car market factors impact on these figures, the definition of consumer behavior separately by Brand car classes to increase competitiveness and maximize profits of automotive companies. Today, the automotive companies face the challenge - to keep customers. It's time to work on expanding the service structure, range of services and offer customers new services with improved set of conditions, higher quality of service and communication. The output of the domestic auto industry to a new level is impossible without the involvement of international experience of the automotive industry. It is advisable to attract and increase consumer demand, to carry out market research on consumer behavior, to use innovative marketing tools to influence consumer behavior, to improve marketing strategies and to look for new approaches to the client in the circumstances.
Authors and Affiliations
Yuliia Grigorieva
Keywords
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