MARKETING CONCEPTIONS IN THE PHARMACEUTICAL, DENTAL AND MEDICAL LABORATORY ACTIVITIES, CUSTOMER ORIENTED
Journal Title: World Science - Year 2016, Vol 2, Issue 10
Abstract
The modern market is too dynamic. As part of the global market, pharmaceutical, dental and medical - laboratory market are very dynamic too. Customers in the pharmaceutical, dental and medical - laboratory market representing "clients" of the companies operating in these areas, determine the characteristics of these markets and define them as different from traditional markets. Numerous regulations and legal restrictions coming from the specifics of the product in these markets make the market accessible only to participants with high professional qualification and uncompromising marketing discipline, because modern marketing is seen as a management process, as a philosophy, concept and technology for management of company’s production.
Authors and Affiliations
Silviya Angelova, Julyan Kostadinov, Emilia Georgieva, Minko Milev
Keywords
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